A guest article by Konstantin Startsev
Buying a watch is easy! As long as you’re a long-time fan, know the market situation, follow current trends, and are familiar with reputable sellers. But what if this is your first time buying a luxury watch?
Some people simply never wear a watch and others prefer the functionality of a smartwatch, but I’m convinced that a lot of people will toy with the idea of buying a mechanical watch at some point in their lives. There are several motives behind the impulse to buy:
- As a status symbol that says “all is well in my life”. These are the best replica rolex.
- As a sign of corporate solidarity (most often among bankers, lawyers, and doctors)
- As a way to save or invest your money (there is a lot written about investing in watches)
- For the pure love of the art of watchmaking (some covet a dream collection)
- As a networking tool to attract friends and partners (more on this later)
Beginners in the world of luxury watches are typically driven by a combination of these motives. They want a watch that meets as many criteria as possible and don’t want to regret the purchase later. Here are five tried and true tips that have helped many first-time buyers make purchases they are happy with. In the end, that’s what it’s all about, right?
1. You Need to Like Your Watch
Step one is to browse the various watch buying/selling platforms and sites out there. You need to decide on the general aesthetics of your ideal watch, i.e., the size and shape of the case, case material, Roman or Arabic numerals, time display, functionality, and strap or bracelet. Generally speaking, for someone’s first luxury purchase, I would recommend a round, steel watch with two or three hands on a metal bracelet. Why? Well, round cases are the most popular shape, steel cases and metal bracelets are practical and durable, and you really only need basic functionality for your first timepiece, i.e., hours, minutes, seconds, maybe the date.
Step two is to go to a boutique and try on models you like. I think it’s very important to assess a watch’s ergonomics, design, and feel in person, but for a first impression, you can definitely use digital tools like the Chrono24 Virtual Showroom. Occasionally, you’ll find that your “dream watch” doesn’t sit comfortably on your wrist. If that’s the case, it’s time to try something else. The perfect watch for you definitely exists, it’s just a matter of finding it. Appearance and wearing comfort are very important factors. After all, you’ll be wearing this every day and should feel pleased looking down at your wrist. Okay, let’s pretend that you’ve found your perfect watch and move on to the next step.
2. Price Matters
I deliberately put money second. Someone who is considering buying a luxury watch obviously has the means to do so, but still, budget is important! You should spend a sensible amount on your first timepiece. That means no loans from friends to buy a model outside your price range. If your watch accidentally falls on the floor a day after you buy it, costly repairs that you can’t afford will likely be required. You’ll feel pretty foolish if you paid all that money, but can’t wear the watch. A better tactic would be to spend “unexpected” funds on your first purchase – think annual bonus, large commission fee, cash from a special occasion or holiday.
And remember to avoid looking at those around you or being too influenced by advertising: Your first watch purchase is an opportunity to express yourself and demonstrate your taste and values. That brings us to our next point.
3. Find Shared Values With Your Brand of Choice
Almost every brand looks for customers in concentrated places. By this I mean by sponsoring sports competitions, cultural and social events, and environmental initiatives. This is a good place to start looking at which brands resonate with your own opinions and passions. Maybe you love yachting? In that case, the choice between Panerai and Ulysse Nardin is an obvious one. Dream of flying high? Take a look at Longines or Breitling. Passionate about racing? Hublot, TAG Heuer, and Rolex have you covered. Fascinated by outer space? Major James Bond fan? Then an Omega watch is the right watch for you! Watches are everywhere, and if you look hard enough, you’ll likely find a brand that shares your passions and values.
Many brands also support environmental initiatives. Oris, for instance, produces watches using recycled plastic, supports saving Lake Baikal in Russia, and is committed to sustainable practices. Breitling recently launched an eco-friendly watch box made from recycled plastic, and Panerai has introduced the Submersible eLAB-ID™, which is made from 98.6% recycled materials.